Terumisu&Co

Hello, I’m Terumi.

I help organizations untangle complex challenges where people, processes, and tech intersect.

About

Terumi Hayden

My approach combines empathy, strategic thinking, and a deep understanding of human behavior to help organizations navigate change effectively.

I've worked with diverse teams to refine product strategies, improve processes, and reshape organizational cultures. My strengths lie in translating complex ideas into actionable plans, building high-performing teams, and fostering collaborative environments where people can do their best work.

If you're looking for a strategic partner to guide your team from chaos to clarity and set them up to achieve ambitious goals, let’s talk.

Experience

Contact me for access to select examples of my work

Early Insights on Squad Staffing & Alignment ›

Global media & tech brand

I shared insights on how to help a cross-functional team align around strategy and process changes. The presentation was informal, intended to invite conversation during an intimate senior leader offsite.

Product Experience Strategy Go/No-Go ›

Global media & tech brand

I facilitated a critical go/no-go decision for executives by refining a product vision and aligning it with market potential and organizational resources. This is an excerpt of the full deck.

Team Performance Management Toolkit ›

The Washington Post

I designed and implemented performance management practices to clarify role expectations and help individual contributors and first-time managers take ownership of their career trajectory.

Organizational Design to Achieve Goals ›

The Washington Post

I spearheaded efforts to establish cross-functional teams aligned with product goals to break down organizational silos and increase collaboration and efficiency.

Narratives to Drive Alignment ›

The Washington Post

I wrote strategic memos and narratives to engage executives and align teams around opportunities and critical user pain points that needed immediate attention.

Product Insights & Benchmarks Reports ›

Get Well

I partnered with an analyst to create the first iteration of Get Well’s product metrics reports to help clients improve patient outcomes. This evolved into a self-service client tool.

A Bill You Can Understand ›

Health 2.0 Challenge 2016

HONORABLE MENTION

Our team re-imagined the medical billing experience for patients, providers, and payers. I led creation of the service blueprint and interaction design.

Decision Aid

Upgrade ›

Health 2.0 Challenge 2015

FIRST PLACE WINNER

Our team created a digital decision aid that helps patients and their doctors navigate the difficult discussion of treatment options for terminal lung cancer.

WANT TO LEARN MORE?

LinkedIn Profile ›

Resume ›

Testimonials

“Endlessly creative”

Terumi is constantly coming up with better ways to do things and sharing them. She's driven to improve not just the products, but the relationships and the processes that facilitate getting the work done.

Product Executive,

The Washington Post

“A fantastic teacher”

Whether it’s great visuals, doodling on paper, or talking one-on-one, Terumi matches her teaching and communication style to the person. I think that’s incredible intuition and a special gift.

Marketing Director,

Spotify

“Exemplifies leadership”

From facilitating a brainstorming session, to conducting user research, to communicating decisions to the c-suite, Terumi executes with professionalism and poise.

Product Leader,

Workday

Reach out if you want to create impactful teams together.

hello@terumisu.com